Jim Baugh Career Highlights and Accomplishments

Throughout my career, I have had multiple executive positions leading companies, divisions or associations of all sizes. Success is driven by an entrepreneurial approach, great leadership and marketing skills that bring people together to accomplish common goals. I am also a leader in initiatives to "Get America Moving" through national and local programs.


Jim Baugh Consulting LLC – 2007 to Present

  • Consulting business which works with various companies and organizations in the sports and leisure industry focusing on strategic approaches, planning, operations, product development, sourcing, sales, and marketing opportunities
  • Utilizing contacts and relationships that have been created over the past 35+ years with successful brands, companies and associations
  • Leverages a reputation of being successful, trustworthy, hardworking, with an passionate entrepreneurial approach
  • Presently work for the World Golf Foundation and Golf 20/20 as a consultant helping with strategic opportunities and various golf initiatives; Also work with other companies in the sports and fitness industry
  • Launched in January 2013 PHIT America, a new campaign to help overcome the inactivity pandemic by increasing sport & fitness participation in America.
  • A leader in initiatives to “Get America Moving” including securing legislation in Washington, DC, helping sport to grow participation, or rebuilding our physical education programs throughout America
  • Served as a successful expert witness in a two court cases. One was involving a professional sports celebrity & the second involving a Far East manufacturer and distribution company dispute.

PHIT America, Founder and CEO – January 2013 to Present

  • A marketing, communications, grassroots and advocacy campaign and cause creating a "Movement for a Fit & Healthy America"
  • Over 100 companies and organizations, mostly from the sports & fitness industry, are supporting our campaign. Athletes, local ambassadors and doctors who believe in physical activity for total fitness – body, mind and spirit – have also joined our Alliance
  • Besides educating Americans and promoting grassroots participation, PHIT America strongly advocates for two pieces of legislation, the PHIT Act and PEP Program, which promote more active lifestyles

Tennis Industry Association (TIA) and United State Tennis Association (USTA) – 2004-2006

  • President of TIA and Board member of the USTA.
  • Helped bring the entire industry and sport together to grow the game of tennis on a recreational level while building a more profitable industry.
  • Play Occasions are up 23% during these years; equipment sales up over 20%; launched 2 grassroots programs, Tennis Welcome Centers and Cardio Tennis.
  • As a result, tennis has become the only traditional sport that has grown in participation in the past 5 years.

Sporting Goods Manufacturers Association (SGMA) Board of Directors -1998 - Present

  • Helping to reshape the direction of the Association with new leadership and strategies.
  • Spearheaded the only grassroots, industry wide initiative, PE4LIFE, to increase sport and fitness programs throughout America.
    • PE4LIFE is a foundation dedicated to rebuilding quality PE programs in our schools.
    • Raised over $600 million from the Federal Budget for PE (PEP Program) while working closely with leaders in Congress to rally support.
    • This program is the only program where major manufacturers and retailers have worked together.

Wilson Sporting Goods President - 1996-2003

  • Responsible for leading and managing a very profitable $1 billion global company including:
    • Global marketing, branding, sales, product development, sourcing and strategic development for the Tennis, Golf, Team and Licensing Divisions.
  • Developed a uniform branding and marketing approach for all divisions.
  • Developed outstanding trade relationships as a key quality for all divisions.
  • Was directly responsible for the Wilson Golf business for 3 years.
  • Also served on the Amer (parent company) Strategic Board overlooking Atomic, Suunto, and recommending the acquisition of Precor.
  • Worked with major accounts to smaller pro shops.
  • Multiple trips to the Far East – great relationships with factories.

Wilson Racquet Sports General Manager - 1987 to 1996

  • Managed unprecedented growth from a 14% racquet share to over 50% share
  • Launched breakthrough technologies with 3 racquets and footwear
  • Worked with key athletes such as Sampras, Evert, and the Williams Sisters
  • Worked with major accounts to smaller pro shops – Ranked #1 in Dealer Service

Industry Consultant - 1984 to 1986

  • Worked with and advised manufacturers on marketing, grassroots, and new products.

Prince responsibilities - 1977 to 1983

  • VP of Sales and Marketing leading Prince from $6 to $60 million in sales.
  • Developed breakthrough racquets and other product categories (string, grips, etc.).
  • Became the number 1 racquet brand in the USA.
  • Was also National Sales Manager and Manager of Dealer Relations.

Converse - 1974-1976

  • Area sales representative for northern New Jersey.
  • Worked with major accounts to smaller pro shops.

Other Accomplishments

  • In May of 2011, inducted into the Sports Industry Hall of Fame as one of the pioneers, innovators and leaders who helped build and grow the sporting goods industry.
  • In August of 2014, inducted into the Tennis Industry Hall of Fame, the highest honor in the industry
  • Awarded from Rider University the institution's highest award, the "Distinguished Alumnus Award", given to those who have achieved exceptional attainment in life. - January, 2002
  • In 1997 Sportstyle Magazine also rated him the 7th most influential person in the sporting goods industry.
  • In 1996, rated by The Sporting Life as “The Most Powerful Person in Tennis in the Past 25 Years”.

Contact information

128 Casa Circle
Jupiter, FL 33458
Ph 561 838 9579
Fax 561 659 2868
Cell 312 213 6444